COVID-19 Business Reopening Plan - 10/15/2020 Update:
After several months of quarantine to slow the spread of COVID-19, we are pleased to announce the reopening plan for our Big League Dreams Sports Parks. While we are excited to once again provide some much needed recreation for our communities that we serve, we will be taking extra measures in accordance with all local and state mandates as well as following recommendations from the Centers for Disease Control and Prevention to prevent the spread of COVID-19. It is our utmost priority to ensure the safety of everyone who chooses to work or play at Big League Dreams.

Phase 1: Texas Locations Reopened on June 13. Big League Dreams Mansfield and Big League Dreams League City reopened on June 13. These two facilities opened with a 75% capacity limit in our Stadium Club restaurants and have also implemented and encouraged standard social distancing throughout the facilities. There are no limitations on spectators. Please click the links above for more details on our new safety guidelines and policies.

Phase 2:
Big League Dreams Las Vegas has been approved by local jurisdictions to reopen adult softball and youth leagues starting on October 23rd. Please see https://lasvegas.bigleaguedreams.com for more information.

Phase 3: We are actively monitoring local and state updates for all other Big League Dreams Sports Parks and will reopen each location once it is deemed safe to do so.

Thank you for your cooperation and continued patience during these unique times.  We look forward to the days where this is all behind us.  

Big League Dreams Sports Parks

Demographics
Advertising Demographics - Big League Dreams Sports Parks

Advertising Demographics - Big League Dreams Sports Parks

Paid Attendance:

Attendance by Park – 2010
Cathedral City – 185,395
Riverside – 276,690
Chino Hills – 282,935
Redding – 141,683
League City – 215,573
Manteca – 433,951
West Covina – 341,021
Mansfield – 181,196
Gilbert – 309,030
Las Vegas - 181,406
Total – 2,548,880

 

Age:
a. <18: 7%
b.18-25: 23%
c. 26-35: 45%
d. 36-45: 24%
e. >45: 2%

 

Distribution:
1. League Players (60% of total attendance):
a. Live within 10 miles of the park: 53%
b. Live within 14 miles of the park: 71%
c. Live within 19 miles of the park: 85%

2. Tournament Players (40% of total attendance):
a. Local City Teams: 1%
b. S. California Teams traveling >20 miles: 85%
c. Out of State Teams: 14%

3. Group Event Attendees* (Not included in paid attendance numbers) (Approximately 3,500/year):
a. In-state Companies: 15%
b. Out of State Companies: 85%
Typical Companies have $30M or more in annual sales. Attendees are generally senior management.

 

Average Household Size:
3.5 people per household

 

Average Household Income:
$56,000 - $73,000

 

Sports Spending:
a. Sports Participation: Seventy-five percent spend >$100/year to participate in sports.
b. Sports Equipment Purchases: Eighty-three percent spend >$100/year on sports/recreation/exercise equipment.

 

Seasonality:
Softball and other sports are played year-round. Individual parks have different seasonal peaks in attendance.

 

Visibility:
a. The Entrance Area: 72%
b. Replica Fields: 65%
c. Stadium Club Restaurant: 43%
d. Batting Cages: 22%
e. Flyers: 19%
f. Parking Lot: 15%
g. Newsletter: 12%
h. Non-Replica Fields: 10%
i. Pavilion: 8%
j. Dugouts: 4%

 

Influence:
1. Our players/fans say they are most influenced by:
a. Television: 47% say they are most influenced by TV ads.
b. Sports Sponsorships: 35%
c. Radio Advertising: 15%
d. Highway Signs: 3%

 

Exclusivity:
Product Category Exclusivity is granted only to National Sponsors (One per replica field, Pavilion, & Stadium Club Restaurant) and up to two Local Sponsor per Sports Park.

 

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