title

 



 

< Menu | The Big League Difference | Demographics

Demographics

  1. Paid Attendance:
    1. Big League Dreams, Riverside/Ontario: 292,995/year.
    2. Big League Dreams, Cathedral City: 283,421/year.
  2. Age:
    1. <18: 7%
    2. 18-25: 23%
    3. 26-35: 45%
    4. 36-45: 24%
    5. >45: 2%
  3. Distribution:
    1. League Players (60% of total attendance):
      1. Live within 10 miles of the park: 53%
      2. Live within 14 miles of the park: 71%
      3. Live within 19 miles of the park: 85%
    2. Tournament Players (40% of total attendance):
      1. Local City Teams: 1%
      2. S. California Teams traveling >20 miles: 85%
      3. Out of State Teams: 14%
    3. b. Group Event Attendees* (Not included in paid attendance numbers) (Approximately 3,500/year):
      1. In-state Companies: 15%
      2. Out of State Companies: 85%
        *Typical Companies have $30M or more in annual sales. Attendees are generally senior management.
  4. Average Household Size:3.5

     

  5. Average Household Income:$56,000 - $73,000

     

  6. Sports Spending:
    1. Sports Participation: Seventy-five percent spend >$100/year to participate in sports.
    2. Sports Equipment Purchases: Eighty-three percent spend >$100/year on sports/recreation/exercise equipment.
  7. Seasonality:
    Softball and other sports are played year-round. Individual parks have different seasonal peaks in attendance.
  8. Visibility:
    1. The Entrance Area: 72%
    2. Replica Fields: 65%
    3. Stadium Club Restaurant: 43%
    4. Batting Cages: 22%
    5. Flyers: 19%
    6. Parking Lot: 15%
    7. Newsletter: 12%
    8. Non-Replica Fields: 10%
    9. Pavilion: 8%
    10. Dugouts: 4%
  9. Influence:
    Our players/fans say they are most influenced by:
    1. Television: 47% say they are most influenced by TV ads.
    2. Sports Sponsorships: 35%
    3. Radio Advertising: 15%
    4. Highway Signs: 3%
  10. Exclusivity:
    Product Category Exclusivity is granted only to National Sponsors (One per replica field, Pavilion, & Stadium Club Restaurant) and up to two Local Sponsor per Sports Park.

< Menu | The Big League Difference | Demographics