COVID-19 Business Response - 3/29/2020 Update: Due to local, state and federal guidelines and recommendations from the CDC, Big League Dreams has halted all Sports Park activity until further notice. While this decision was not easy for us to make, we feel it is in the best interest of our players, guests and employees to stem the outbreak of the coronavirus by encouraging social isolation. Additional updates will be provided as they become available on both our website and social media platforms.

We know that Big League Dreams has often served as a safe haven from the daily stress of life for many. We look forward to re-opening and continuing to serve our communities once the safety of those communities can be ensured. In the meantime, we encourage everyone to do what they can in these next few weeks to stay safe and healthy.

We appreciate your continued patience and understanding during these unprecedented times.

Big League Dreams Sports Parks

Demographics
Advertising Demographics - Big League Dreams Sports Parks

Advertising Demographics - Big League Dreams Sports Parks

Paid Attendance:

Attendance by Park – 2010
Cathedral City – 185,395
Riverside – 276,690
Chino Hills – 282,935
Redding – 141,683
League City – 215,573
Manteca – 433,951
West Covina – 341,021
Mansfield – 181,196
Gilbert – 309,030
Las Vegas - 181,406
Total – 2,548,880

 

Age:
a. <18: 7%
b.18-25: 23%
c. 26-35: 45%
d. 36-45: 24%
e. >45: 2%

 

Distribution:
1. League Players (60% of total attendance):
a. Live within 10 miles of the park: 53%
b. Live within 14 miles of the park: 71%
c. Live within 19 miles of the park: 85%

2. Tournament Players (40% of total attendance):
a. Local City Teams: 1%
b. S. California Teams traveling >20 miles: 85%
c. Out of State Teams: 14%

3. Group Event Attendees* (Not included in paid attendance numbers) (Approximately 3,500/year):
a. In-state Companies: 15%
b. Out of State Companies: 85%
Typical Companies have $30M or more in annual sales. Attendees are generally senior management.

 

Average Household Size:
3.5 people per household

 

Average Household Income:
$56,000 - $73,000

 

Sports Spending:
a. Sports Participation: Seventy-five percent spend >$100/year to participate in sports.
b. Sports Equipment Purchases: Eighty-three percent spend >$100/year on sports/recreation/exercise equipment.

 

Seasonality:
Softball and other sports are played year-round. Individual parks have different seasonal peaks in attendance.

 

Visibility:
a. The Entrance Area: 72%
b. Replica Fields: 65%
c. Stadium Club Restaurant: 43%
d. Batting Cages: 22%
e. Flyers: 19%
f. Parking Lot: 15%
g. Newsletter: 12%
h. Non-Replica Fields: 10%
i. Pavilion: 8%
j. Dugouts: 4%

 

Influence:
1. Our players/fans say they are most influenced by:
a. Television: 47% say they are most influenced by TV ads.
b. Sports Sponsorships: 35%
c. Radio Advertising: 15%
d. Highway Signs: 3%

 

Exclusivity:
Product Category Exclusivity is granted only to National Sponsors (One per replica field, Pavilion, & Stadium Club Restaurant) and up to two Local Sponsor per Sports Park.

 

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